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Date:  23 Dec 2025
Req ID:  730
Location: 

Kuala Lumpur, Federal Territory of Kuala Lumpur, MY, 50470

City:  Kuala Lumpur
Entity Field:  Boost Holdings (Malaysia)

Technology & Media Executive

As a Marketing Technology & Web Executive, you will be supporting the marketing team by managing and optimizing Boost Holdings website and its subsidiaries, including Boost Bank, to deliver a seamless and engaging digital experience. Beyond website maintenance, you will support integration across digital platforms and CRM systems to enable effective funnel management and performance tracking. This includes configuring event goals, monitoring conversions, and ensuring data accuracy to provide actionable insights that enhance campaign effectiveness. You will collaborate with crossfunctional teams to implement web updates and new features, optimize site performance for speed, SEO, and usability, and support analytics reporting using tools such as Google Analytics and Tag Manager. Additionally, you will support marketing automation initiatives, troubleshoot technical issues, and stay ahead of digital trends to recommend innovative solutions that improve engagement and conversion rates.

 

SCOPE & AUTHORITY
1. Responsible for implementing marketing technology and web tools such as Google Analytics, Google Tag Manager, Branch.io, and CRM tools (Netcore), etc.
2. Assist in project-managing website enhancements by gathering requirements from stakeholders and coordinating with external vendors for implementation.
3. Assist in building marketing analytics funnels to identify drop-offs and insights to improve product features.
4. Implement content updates on websites, including uploading and updating campaign materials.
5. Implement new product pages or features according to the roadmap.
6. Manage all administrative tasks required on the CMS.
7. Handle minor design tasks using Adobe XD, such as adapting images for web format and sizing.

WORK EXPERIENCES

  • Students who study Marketing/ Mass Communications/ PR/ Media/ Business Administration equivalent - related studies.
  • Strong in English and Bahasa Malaysia - written & spoken communication skills required. Mandarin is a plus point.
  • Strong knowledge and foundation in words processing tool such as Excel.
  • Strong grounding and foundation in analytical tools such as Google Analytics, Power BI, Tableau, Data Studio is a plus.
  • A passion for learning and a willingness to take on new challenges.

 

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