Brand & Communications, Associate

About the role

We are seeking a skilled and experienced Marketing Brand & Communications Senior Associate to drive an effective & innovative social media strategy and execute creative contents specifically for Boost Digital Bank. This role is critical in enhancing our brand presence, social engagement, product awareness & education, and supporting our business objectives through effective social media campaigns & contents.

Candidates must have demonstrated hands-on experience independently managing Facebook, Instagram, and TikTok business accounts and be able to contribute immediately to content creation, scheduling, publishing, and day-to-day social media management.

Key responsibilities

• Develop and execute comprehensive social media strategies aligned with our brand's goals, market trends, and target audience within approved budget
• Oversee the creation of engaging, high-quality content tailored to various social media platforms, ensuring consistency with brand voice and messaging
• Plan, implement, and manage social media campaigns to drive brand awareness, product education, financial literacy, customer acquisition, and engagement
• Monitor social media performance using analytics tools, track key metrics, and provide regular reports with actionable insights to optimize strategy and campaigns to key stakeholders
• Foster a positive online community by actively engaging with followers, addressing inquiries, and managing online reputation
• Work closely with cross-functional teams including marketing, PR, and customer service to ensure cohesive messaging and alignment with broader marketing efforts
• Stay updated on the latest social media trends, marketing innovations, competitor movement and industry best practices to keep our strategies cutting-edge and effective
• Ensure all social media activities comply with industry regulations, legal requirements, and internal policies, particularly related to financial services

About you

• Bachelor's degree in marketing, Communications, Business, or a related field
• Minimum of 3-5 years of experience in social media marketing, with a focus on the financial sector or digital banking preferred
• Strong written and oral communication skills
• Familiarity with project management software such as MS Project, JIRA, Visio or Omnigraffle
• Ability to cooperate and engage with a wide variety of resources, including upper management and stakeholders, clients, and other departments
• Ability to conform to shifting priorities, demands and timelines through analytical and problem-solving capabilities
• Ability to remain positive and encouraging during stressful situations