Retention Marketing Executive

Primary role is to drive customer retention across BHSB entity (Life/Biz/Credit/Bank/) and any other new entities under BHSB. To execute all marketing campaigns (via owned channels) to targeted segments and drive transactions and activity amongst users through personalized communication.

• Utilize retention platforms to execute campaigns.
• Weekly reporting of MAU MTU.
• Build, schedule and monitor campaigns.
• Contribute, develop and execute new ways of retaining customers through A/B testing and experimentations.
• Create configure, adjust and deploy targeted marketing campaigns.
• Monitor and analyze campaign success metrics to measure campaign effectiveness.
• Provide, analysis, observations, and recommendations on all MAU MTU campaigns.